QUESTION PAPER-2019- BUSINESS STUDIES (CLASS 12)CBSE

 Question paper 2019 set 1

SECTION A

1.    Define work force analysis.

A workforce analysis refers to an estimation of the existing personnel in the organisation.
2. Define selection.
Selection is the process of choosing from among the candidates from within the organization or from 
outside, the most suitable person for the current position or for the future position.

3. Appliances India Ltd. is engaged in manufacturing and distribution of home appliances since 1987. It has a good name in the market as the company is producing good quality appliances. It has separate departments for manufacturing, finance, sales, maintenance services and technical services to achieve specialization.

Since the areas of operations of the company have increased and customers have become more demanding, the company decided to modify the existing principle of management to meet the changing requirements of the environment.

State the general principle of management which the company wants to modify to meet the changing requirements.

The company wants to apply the principle of Division of Work.

4.     How does Financial Market facilitate ‘Price Discovery’ of financial assets ? 

The interaction between demand of funds by businesses and supply of funds by households helps in the price discovery of financial assets, which is being traded in a particular market.

5. Biru Nandan, Chairman of Lalit group of companies founded ‘Biru University’ for undergraduate and postgraduate courses in diverse disciplines. The Information Technology department of the ‘Lalit Power Ltd., had few vacancies related to Cyber Security. The Human Resource Department of the Company decided to recruit fresh engineering graduates from ‘Biru University’ for the same. Identify the type of source of recruitment.

This type of recruitment is Internal Source of recruitment through internal Advertisement.

6.     Varsha Jain after completing her fashion designing course from Indian Institute of Fashion Technology planned to enter into designer clothing venture. She had to address issues like her target customers, channel of distribution to be used, pricing policy etc. Identify the type of plan that Varsha Jain needs to develop to provide direction and scope to her organization in the long run. 

She must develop a suitable strategy.

7.     State any two ‘Developmental Functions’ of Securities and Exchange Board of India. 

The three development functions of SEBI are: (i) Training of intermediaries of the securities market. (ii) Conducting research and publishing information useful to all market participants. (iii) Undertaking measures to develop the capital markets by adapting a flexible approach.

8.     What is meant by ‘Allocative Function’ of Financial Markets ?

It provides a platform for the mobilisation of savings from the households to the investors. Thus, it allocates funds from households to investors.

9.     Beena has been using ‘Klean’, a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the near-by store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence she could not make up her mind as which detergent to purchase. Name the objection of advertising being discussed in this case. 

Economic objection to target competitor’s goods.

Most of the present-day marketers use advertising only to highlight the drawbacks of the competitors’ goods. Thus, advertising paves way only for unhealthy competition in the market. This objection also cannot be true because advertising is only a tool and it is only the attitude of the marketer that needs to be criticized.

10.  Give the meaning of ‘Physical Distribution’ as an element of Marketing Mix. 

Physical distribution covers all the activities required to physically move the goods from manufacturers to consumers.

11.  What is meant by ‘Marketing Management’ ? 

Marketing management is “planning, organising, controlling and implementing of marketing 

programmes, policies, strategies and tactics designed to create and satisfy the demand for firms’ product offerings or services as a means of generating an acceptable profit.” -PHILIP KOTLER