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1. __________ provides a rational approach for setting objectives and developing
appropriate courses of action for achieving predetermined objectives.
(a) Directing
(b) Staffing
(c) Planning
(d) Controlling
2. What distinguishes a successful manager from a less successful one is the ability to put the principles into practice.” Which aspect of the nature of management is highlighted in the above statement?
a) Management as a science
b) Management as an art
c) Management as a profession
d) Management is an intangible force.
3. “The nature of the relationship of our country with foreign countries”, is a major element of which of the following components of the Business Environment?
(a) Social Environment
(b) Legal Environment
(c) Political Environment
(d) Economic Environment
4. A brand or part of the brand that is given legal protection is called _____________
(a) Brand Mark
(b) Trademark
(c) Brand
(d) Brand name
5. Marketing mix is the set of _____________________ that the firm uses to pursue its marketing objectives in the target market.
(a) Production tools
(b) Promotional tools
(c) Marketing tools
(d) Selling tools
6. A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is:
(a) Exchange mechanism
(b) Customer value
(c) Creating a market offering
(d) Needs and wants
7. The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as:
(a)Marketing concept
(b)Societal marketing concept
(c) Production concept
(d) Product concept
8. Which of the following statements is incorrect?
(a) Marketing is a social process
(b) Focus of the marketing activities is on customer needs
(c) Marketing is merely a post production activity.
(d) Marketing mix is a wider term than product mix.
9. A major decision area under one of the functions of marketing is the decision regarding marketing intermediaries to be used. Name the function.
(a) Physical Distribution
(b) Gathering and analysing market information
(c) Promotion
(d) Transportation
10. _______________ is an important function of marketing which is important not only for protection of the product but also serves as a promotional tool.
(a) Grading
(b) Labelling
(c) Packaging
(d) Branding
11. “Availability and affordability of the product were considered to be the key to the success of a firm.” Identify the concept of marketing management highlighted by this statement.
(a) Production concept
(b) Product Concept
(c) Societal concept
(d) Marketing Concept
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