FINANCIAL LITERACY FOR BEGINNERS

CHAPTER 3 BUSINESS ENVIRONMENT (CLASS 12) CBSE

Business Environment

Read the following text and answer the following questions on the basis of the same:

The name and taste of Coca-Cola is known to almost each and every individual in India as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising.

THE ANSWERS ARE HIGHLIGHTED

1. In the context of the above given case, identify one valid importance of Business Environment.

a) Enables a firm to identify opportunities and getting first mover advantage
b) Uncertainty
c) Delay in action
d) Pervasive function

2. Identify the feature of Business Environment which The Coca-Cola Company managed to get in their favour.
a) Complex
b) Specific and general forces
c) Futuristic
d) Mental Exercise
   
3. Which business environment did Coca-Cola majorly tap into?
a) Technological Environment
b) Social Environment
c) Political Environment
d) Economic Environment

4. Which of the following is not a product of COCA-COLA?
a) Diet Coke Caffeine free
b) Coca-Cola Zero Sugar
c) Coca-Cola Avocado
d) Coca-Cola Cherry
  5. Which of the following is not a part of the business environment of business?
(a) Customers
(b) Suppliers
(c) Competitors
(d) None of the above
6. The Uttarakhand government has developed surveillance network using latest satellite technology. Under this system, the state’s mining department would be in a position to check illegal mining activities across the state. The state government is also considering the use of drones in its proposed campaign against illegal mining. Identify the related dimensions of business environment.
(a) Economic dimension and Legal dimension
(b) Social dimension and Economic dimension
(c) Technological dimension and Political dimension
(d) Political dimension and Economic dimension

7. Which of the following is not a component of specific forces of business environment?
(a) Technological conditions
(b) Customers
(c) Employees
(d) Investors

8. ‘Twinkle Stars’ is a well-known resort for organising parties, especially for children. However, in past 6 months its popularity has reduced considerably as a new resort with better ambience and facilities has opened within its vicinity. Name the related feature of business environment which has influenced the business of ‘Twinkle Stars’ adversely. 
 (a) Totality of external forces
(b) Dynamic nature
(c) Interrelatedness
(d) Uncertainty

9. According to the United Nations Environmental Agency, the world produces around 300 million tons of plastic each year, half of which constitutes single-use items. Ford is recycling over one billion plastic bottles every year to develop elements of the car’s interior, reducing the amount of plastic ending up in a landfill. The American car maker has revealed that their Romanian-built EcoSport SUVs’ carpets are made using 470 recycled single-use plastic bottles. The process for making Ford EcoSport carpets involves shredding bottles and their caps into tiny flakes and then heating them to 260° C. Identify the related dimension of business environment. 
 (a) Economic dimension
(b) Social dimension
(c) Technological dimension
(d) Political dimension

10. DigiLocker is the country’s first secured cloud-based platform for the storage, issuance and verification of documents with the Driving Licence & Vehicle Registration System of the Road Transport Ministry. The integration of a government department with DigiLocker since its launch last year is one of the biggest of its kind. It will spare 1 people the trouble of carrying licences & vehicle papers, which can be accessed on phones using the DigiLocker app. Identify the related dimension of business environment.
(a) Economic dimension
 (b) Technological dimension
(c) Social dimension
(d) Political dimension



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