WORKSHEET-14 BUSINESS STUDIES PART 2(CLASS 12)

 “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others” (P. Kotler). “Marketing is the art of creating and satisfying customers at a profit”. Tomorrow's marketing will be markedly different.”  PhilipKotler says therefore marketing is a dynamic concept.